Name ideas for your store, plus a 10-step framework to check each one before you buy the domain.
Use it whenYou’re naming a new store or rebranding.
Free Shopify tools
Calculators and finders for naming, planning and pricing a Shopify store. All 6 are free, need no account, and open on their own page with a short guide.
Planning a store
Before you launch: pick a name, choose a theme and see how other stores are built.
Hand-picked free and paid Shopify themes, sorted by catalog size, speed and the kind of store you run.
Use it whenYou’re choosing a first theme or replacing one.
Paste any Shopify store’s address to see which theme and apps it runs.
Use it whenYou want to know how a store you admire is built.
No store yet? Try Shopify for $1
Pricing and profit
Before you change a price, switch a plan or run a sale, check what’s left after costs.
Your margin after product, shipping and payment costs, with benchmarks for your kind of store.
Use it whenYou’re setting prices or checking a product’s margin.
Your total monthly Shopify cost, including transaction and payment fees, and the plan that costs least at your sales volume.
Use it whenYou’re choosing or switching a Shopify plan.
How many extra orders a discount needs before it pays for itself, and the conversion lift that takes.
Use it whenYou’re planning a sale, like Black Friday.
The results shown are examples.
Already getting sales?
Two more free resources for stores with orders coming in.
Product page templates
43 product pages in 17 niches. Each one shows why every section is there and the Kaching setup behind its offer.
Browse the templatesAOV & bundle audit
A free prompt you run in Shopify Sidekick to check whether a bundle offer is worth testing in your store.
How the audit works